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  • PERILAKU KONSUMEN
    • PERILAKU KONSUMEN I
      • RPS PK
      • Minggu I – CB
      • MInggu I CB – Schiffman and Kanuk
      • Latihan Minggu I
      • Minggu II: Consumer Motivation
        • Quiz PK Minggu 2
      • Minggu III-Consumer Personality
        • Quiz Consumer Personality
      • Minggu IV-The Self
      • Minggu 5 CB – Perception
        • Kuis Consumers’ Image and Perception
      • Minggu 6 CB – Consumer Imagery
        • Quiz Consumer Imagery
      • Soal Quiz Pre-UTS PK
      • Soal-soal Latihan Perilaku Konsumen
      • KUIS CB 14 Oktober 2019
    • PERILAKU KONSUMEN II
      • Consumer Learning
      • Consumer Attitude and Change
      • Family Influence and Decision Making
      • Reference Group
      • Social Class and Consumer Behavior
      • Culture and Consumer Behavior
      • Individual Consumer Making
      • Post-Purchase Behavior
      • Soal-soal Persiapan UAS CB Ganjil 2019-2020
      • Kuis Consumer Behavior 20 Desember 2019
  • STRATEGIC MARKETING – S1
    • Innovation and New Product Strategy
    • Strategic Brand Management
    • Price Strategy
    • Value Chain Strategy
    • Promotion Strategy
    • Soal-soal PS Before UAS
    • Kuis Perilaku Konsumen
    • Soal-soal Latihan Perilaku Konsumen
    • Ujian Her Khusus Perilaku Konsumen
    • Kuis Perilaku Konsumen
  • RISET PEMASARAN
    • Materi Kuliah
    • Research Problem
    • Soal Quiz Pre UTS Riset Pemasaran
    • Tabel Reliabilitas dan Validitas
  • GLOBAL MARKETING
    • GLOBAL MARKETING I
      • RPS GM
      • Minggu I GM – An Introduction
      • Economic Environment
      • Financial Environment
      • Global Cultural Environment
      • Global Cultural Environment – Review Questions
      • Political Environment
      • Global STP
      • Soal-soal Latihan MPG
    • GLOBAL MARKETING II
      • Market Entry Strategies
      • Global Marketing Strategy
      • Global Pricing Stategies
      • Global Product Development
      • Managing Global Brand Strategies
      • Global Marketing Communication
      • Soal-soal Latihan
      • Ujian Khusus Manajemen Pemasaran Global – Januari 2019
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Consumer Learning

Consumer Learning

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