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PERILAKU KONSUMEN
PERILAKU KONSUMEN I
RPS PK
Minggu I – CB
MInggu I CB – Schiffman and Kanuk
Latihan Minggu I
Minggu II: Consumer Motivation
Quiz PK Minggu 2
Minggu III-Consumer Personality
Quiz Consumer Personality
Minggu IV-The Self
Minggu 5 CB – Perception
Kuis Consumers’ Image and Perception
Minggu 6 CB – Consumer Imagery
Quiz Consumer Imagery
Soal Quiz Pre-UTS PK
Soal-soal Latihan Perilaku Konsumen
Kelas Pengganti: Latihan menghadapi UTS-28 Maret 2020
PERILAKU KONSUMEN II
Consumer Learning
Consumer Attitude and Change
Family Influence and Decision Making
Reference Group
Social Class and Consumer Behavior
Culture and Consumer Behavior
Individual Consumer Making
Post-Purchase Behavior
Soal-soal Persiapan UAS CB Ganjil 2019-2020
Kuis Consumer Behavior 20 Desember 2019
STRATEGIC MARKETING – S1
Innovation and New Product Strategy
Strategic Brand Management
Price Strategy
Value Chain Strategy
Promotion Strategy
Soal-soal PS Before UAS
Kuis Perilaku Konsumen
Soal-soal Latihan Perilaku Konsumen
Ujian Her Khusus Perilaku Konsumen
Kuis Perilaku Konsumen
RISET
Materi Kuliah
Research Problem
Soal Quiz Pre UTS Riset Pemasaran
Tabel Reliabilitas dan Validitas
GLOBAL
GLOBAL MARKETING I
RPS GM
Minggu I GM – An Introduction
Economic Environment
Financial Environment
Global Cultural Environment
Global Cultural Environment – Review Questions
Political Environment
Global STP
Soal-soal Latihan MPG
GLOBAL MARKETING II
Market Entry Strategies
Global Marketing Strategy
Global Pricing Stategies
Global Product Development
Managing Global Brand Strategies
Global Marketing Communication
Soal-soal Latihan
Ujian Khusus Manajemen Pemasaran Global – Januari 2019
KE WEB UTAMA
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Consumer Learning
Consumer Learning